COLLECTED PERSONAL INFORMATION
When you visit the Site, we automatically collect certain information about your device; this includes information about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, while navigating the Site, we collect information about which web pages or products you view, how you reached the Site via other websites or search terms, and how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
"Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, you can visit http://www.allaboutcookies.org and learn how to disable them.
"Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, if you make or attempt to make a purchase through the Site, we collect certain information from you; this includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
HOW WE USE YOUR PERSONAL INFORMATION
Generally, we use the Order Information we collect to fulfill orders placed through the Site (processing payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you.
Screen our orders for potential risk or fraud.
Provide you with information or advertisements related to our products or services, in accordance with your shared preferences.
We use the collected Device Information to help us detect potential risks and fraud (especially your IP address) and to improve and optimize our Site more generally (for example, by generating analytics about how our customers browse and interact with the Site, and evaluating the success of our marketing and advertising campaigns).
Lastly, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.